EMBARGOED TO 0700 TUESDAY OCTOBER 20th
EDITORIAL USE ONLY
Representatives from The Chewing Gum Action Group (CGAG), highlight pieces of discarded gum, using fluorescent chalk, on the pavements of London’s Oxford Street, to launch their national campaign to reduce gum litter. PRESS ASSOCIATION Photo. Picture date: Monday October 19, 2015. Now in its 10th year, the annual campaign sees representatives from the chewing gum industry, Government and environmental charity Keep Britain Tidy working with councils and Business Improvement Districts (BIDs) across the whole of the UK to develop local initiatives to reduce chewing gum litter. Photo credit should read: Gretel Ensignia/PA Wire

La battaglia colorata contro le chewing-gum per le strade di Londra

La battaglia colorata contro le chewing-gum per le strade di Londra

EMBARGOED TO 0700 TUESDAY OCTOBER 20th EDITORIAL USE ONLY Representatives from The Chewing Gum Action Group (CGAG), highlight pieces of discarded gum, using fluorescent chalk, on the pavements of London’s Oxford Street, to launch their national campaign to reduce gum litter. PRESS ASSOCIATION Photo. Picture date: Monday October 19, 2015. Now in its 10th year, the annual campaign sees representatives from the chewing gum industry, Government and environmental charity Keep Britain Tidy working with councils and Business Improvement Districts (BIDs) across the whole of the UK to develop local initiatives to reduce chewing gum litter. Photo credit should read: Gretel Ensignia/PA Wire

Di tutti gli elementi che finiscono come rifiuti, uno di loro non può essere spazzato via. La gomma da masticare. Per risolvere il problema, produttori di gomma, governi e l’associazione Keep Britain Tidy hanno lanciato una campagna per incoraggiare le persone a smaltire correttamente le chewing-gum.
Durante il mese di ottobre, i volontari Chewing Gum Action Group vagavano per Oxford Street a Londra evidenziando ogni macchia con brillante bomboletta spray gialla.
Il risultato è una pavimentazione a pois, provocante e “measle-like”.

 

 

EMBARGOED TO 0700 TUESDAY OCTOBER 20th EDITORIAL USE ONLY (Left to right) Ruth Pipkin, Lina Solanki and Natalie Merrix - representatives from The Chewing Gum Action Group (CGAG), highlight pieces of discarded gum, using fluorescent chalk, on the pavements of London’s Oxford Street, to launch their national campaign to reduce gum litter. PRESS ASSOCIATION Photo. Picture date: Monday October 19, 2015. Now in its 10th year, the annual campaign sees representatives from the chewing gum industry, Government and environmental charity Keep Britain Tidy working with councils and Business Improvement Districts (BIDs) across the whole of the UK to develop local initiatives to reduce chewing gum litter. Photo credit should read: Gretel Ensignia/PA Wire

Ph. Gretel Ensignia/PA Wire

 

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